Terms of Use

The deal, in plain words.

Last updated September 22, 2026

Agreeing to this

These terms are the agreement between you and [LEGAL ENTITY], [REGISTERED ADDRESS] ("we", "us") about the Behind app and getbehind.app. By downloading Behind or using it, you accept them. If you do not, do not use Behind. They include a binding arbitration agreement and a class action waiver that affect how disputes between us are resolved — read that section, and note that you can opt out of it within 30 days.

What Behind is, and what it is not

Behind estimates where you stand against everyone worldwide born the same year as you, of the same gender. It uses your answers, published reference distributions, and population figures from the United Nations. You get eight sub-scores, six tiles, and an overall.

It is entertainment. Every score, rank, percentile, band and cohort figure is an automated statistical estimate. It may be incomplete or inaccurate, and it is only as good as the answers and the reference data behind it. The numbers are for fun and self-reflection. They are not professional, medical, psychological, financial, legal, or career advice, not a diagnosis, and not a measure of your worth. Do not make a decision that matters on the strength of a tile, and do not treat a score as a fact about anyone. Scores move as reference data improves and as you change your answers. If anything in the app leaves you feeling worse about yourself, close it; if you are struggling, speak to someone qualified.

Eligibility and age

You must be 13 or older, and by using Behind you confirm that you are. Under 13 is excluded: if the age you give is under 13, no account is created, nothing is stored, and there is no way through. If you are under 18, or under the age of majority where you live, you may use Behind only with the permission and supervision of a parent or guardian, who accepts these terms with you and is responsible for your use of the app — including anything bought through it. A parent or guardian can ask us to close a minor's account at any time. You must also not be barred from using the app under any applicable law, and you must not be located in an embargoed country or on a prohibited-party list.

Your account

You sign in with Apple or Google; those are the only two ways. Keep your account to yourself — you are responsible for what happens under it, and for the accuracy of what you tell us. One account per person. You can delete it at any time in settings › delete account, which erases your data as described in the Privacy Policy.

Behind Pro: subscription, billing, renewal

• Behind Pro is an auto-renewing subscription sold through the App Store. There is one plan: $3.99 per week. That is the United States price; the App Store shows the price in your own currency before you buy.
• Payment is charged to your Apple Account at confirmation of purchase.
• The subscription renews automatically for the same period at the same price unless it is cancelled at least 24 hours before the end of the current period. Your Apple Account is charged for the renewal within 24 hours before the period ends.
• There is no free trial today. If one is ever offered, its terms are shown in the app before you accept, any unused part is forfeited when you buy a subscription, and you are charged when the trial ends unless you cancel at least 24 hours beforehand.
• Manage or cancel in the Settings app: your name › Subscriptions › Behind. Deleting the app does not cancel the subscription, and cancelling does not refund the period you are in — Pro simply runs to the end of it.
• Apple handles payment, receipts, and refunds under its own policies — reportaproblem.apple.com. We do not take payments ourselves and we never see your card.
• Whether you have Pro is told to us by Apple. If Apple reports a cancellation, refund, chargeback, or billing failure, Pro ends.
• We may change what Pro includes, or its price. A change never applies to a period you have already paid for, and Apple asks you to agree to a price increase before it takes effect.

Invites

You can share an invite link, at any age. An invite counts only when a new person finishes their own card. Faking invites — with extra accounts, reinstalling, emulators, or automation — is not allowed, does not count, and we may remove unlocks earned that way. Invite unlocks have no cash value, cannot be sold or transferred, and can be withdrawn if they were obtained by breaking these terms.

What you may not do

Do not:

• reverse-engineer, decompile, modify, or make derivative works of Behind, except where the law says you may;
• scrape it, hit it with automated requests, get round a rate limit, or try to reach data that is not yours;
• interfere with the app or the servers, or probe them for weaknesses without our written permission;
• scan, or pick a photo of, any face but your own, or use another person's screenshots, resume or accounts as your own;
• use Behind to harass, bully, shame, or rank another person, or present a score as a fact about them;
• pass off a shared card as someone else's, or alter one and present it as ours;
• use Behind to make or inform a decision about anyone's employment, credit, housing, insurance, or education. Behind is not a consumer reporting agency and a card is not a consumer report;
• use it for anything unlawful, or in breach of Apple's terms.

Your content, and the licence you give us

Your answers, your lore sentence, and anything else you put into Behind stay yours. You give us a licence to use them only to run Behind for you — to score, store, display back to you, and improve the app's reliability — and that licence ends when you delete your account, apart from anonymous statistics that cannot identify you. We do not use your content to train AI models, and we never show it to another user. You confirm you have the right to give us what you give us.

When you export or share a card, you decide where it goes, and you are responsible for that.

Feedback. If you send us an idea, suggestion or other feedback about Behind, you let us use it freely, without paying you or crediting you, and it does not make you an owner of anything we build from it.

Our intellectual property

Behind's app, design, wording, scoring method, reference data and the name "behind" belong to us or our licensors. We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to use the app on Apple-branded devices you own or control, as Apple's Usage Rules allow, for your own non-commercial use. Nothing else is granted.

Copyright complaints

If you believe something in Behind or on getbehind.app infringes your copyright, write to support@getbehind.app with: your contact details, what work you own, where the material is, a statement that you believe in good faith the use is not authorised, a statement under penalty of perjury that your notice is accurate and you are authorised to act, and your signature. We remove infringing material, and we end the accounts of repeat infringers.

Other people's services

Behind relies on Apple, Google, and the providers named in the Privacy Policy. Their terms govern what they do, we do not control them, and we are not responsible for them. A link out of Behind is not an endorsement.

Ending things

You can stop using Behind and delete your account at any time. We may suspend or close an account that breaks these terms, and we may change, suspend, or stop offering Behind, or any part of it, at any time. If we close your account without cause while you have paid for a period, ask Apple for a refund of the unused part. The sections on your content, our intellectual property, what you may not do, warranties, liability, and disputes survive the end of this agreement.

No warranty

Behind is provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement, and we make no promise that Behind will be accurate, available without interruption, secure, or error-free. Some places do not allow these exclusions, so parts of this may not apply to you.

Limitation of liability

To the fullest extent the law allows, we are not liable for indirect, incidental, special, punitive, or consequential damages, or for lost data, profits, goodwill, or opportunities, arising from your use of Behind — including any decision you make because of a score. Where liability cannot be excluded, our total liability for all claims is limited to the greater of US$100 or what you paid us in the twelve months before the claim. Nothing here limits liability for fraud, death or personal injury caused by negligence, or anything else that cannot be limited by law, and nothing limits the rights you have as a consumer that cannot be waived.

Indemnity

If someone brings a claim against us because of how you used Behind, or because you broke these terms or the law, you will defend us and cover the reasonable costs and damages — unless the claim comes from something we did wrong. We will tell you about the claim and let you run the defence, and we may take part with our own lawyer.

Disputes

Talk to us first. Before starting any claim, send us a notice at support@getbehind.app with your name, the email or sign-in method on your account, a description of the problem, and what you want. We will do the same for you. If it is not resolved within 60 days of a complete notice, either of us may start arbitration. Time limits for bringing a claim are paused while we try.

Arbitration. You and we agree that any dispute about Behind or these terms that is not resolved informally is settled by binding individual arbitration, not in court, administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, and in the United States governed by the Federal Arbitration Act. The arbitrator decides every question, including whether a dispute must be arbitrated, except that a court decides disputes about the class action waiver and the mass filing paragraph below. The hearing is held where you live, or by phone, video or documents alone, as you prefer. Fees follow the AAA's consumer fee schedule; if we start an arbitration against you, we pay all of the AAA's fees.

YOU AND WE EACH GIVE UP THE RIGHT TO A JURY TRIAL, AND THE RIGHT TO BRING OR TAKE PART IN A CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE ACTION. Claims are brought only in your or our individual capacity, and an arbitrator may not combine one person's claims with another's or award relief to anyone but the individual party. If this paragraph is found unenforceable for a claim, that claim goes to court and waits until the arbitration of any other claim is finished; the rest of this section still stands.

Mass filings. If 25 or more similar demands are brought against us by the same or coordinated lawyers, they are handled in batches: each side picks up to 10 to proceed first, the rest wait with their time limits paused, and after the first batch both sides mediate in good faith, with us paying the mediator, before the next batch starts. A court may enforce this paragraph.

You can opt out. Email support@getbehind.app with "arbitration opt-out", your name and the email or sign-in method on your account within 30 days of first accepting these terms. Opting out costs you nothing and changes nothing else. If you opt out, disputes go to the courts named below.

What is left out. Either of us may bring an individual claim in small claims court, and either of us may ask a court for an injunction to stop misuse of intellectual property or unauthorised access to the service.

Changes to this section. If we change this section, we will tell you in the app and you may reject the change by writing to us within 30 days; the version you last accepted then continues to apply to you.

These rules apply only so far as the law where you live allows. If you are a consumer in the EEA or the UK, nothing here takes away your right to bring proceedings in your own country's courts or to use an alternative dispute resolution body.

Governing law

These terms are governed by the laws of the State of [GOVERNING STATE] and, where it applies, the Federal Arbitration Act, without regard to conflict-of-laws rules. Any dispute not subject to arbitration belongs to the state and federal courts located in [GOVERNING STATE], and you and we consent to their jurisdiction. If you are a consumer, this does not deprive you of the protection of the mandatory law of the country you live in.

Changes

We may update these terms. If a change matters, we will tell you in the app before it takes effect, and the date at the top of this page changes with it. Continuing to use Behind after that means you accept the new terms; if you do not, delete your account. A material change to the limitation of liability or the disputes section takes effect for you only once you accept it in the app.

Apple

• These terms are between you and us, not Apple. Apple is not responsible for Behind or its content.
• Apple has no obligation to provide maintenance or support for Behind. We do: write to support.
• If Behind fails to conform to any warranty, you may tell Apple, and Apple will refund the purchase price. To the maximum extent the law allows, Apple has no other warranty obligation, and any other claim, loss, liability, damage, cost or expense attributable to a failure to conform to a warranty is ours to answer.
• We, not Apple, are responsible for addressing any claim about Behind — product liability, a failure to meet a legal requirement, or a consumer protection claim.
• If a third party claims Behind infringes their intellectual property, we, not Apple, are responsible for the investigation, defence, settlement and discharge of that claim.
• Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you.

Talking to you electronically

Using Behind, emailing us, and accepting these terms in the app are electronic communications. You agree that notices, agreements and disclosures we give you electronically — in the app, by email, or on this site — satisfy any requirement that they be in writing.

Corrections

Behind or this site may contain errors, such as a wrong description, price or figure. We may correct them, and update anything, at any time without notice.

California users

If a complaint is not resolved with us, California residents may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834, or by telephone at (800) 952-5210 or (916) 445-1254.

The rest

If a part of these terms is unenforceable, the rest stands, except as the disputes section says about the class action waiver. We are not responsible for a delay or failure caused by something outside our reasonable control, such as an outage at a provider, a natural disaster, or an act of government. Not enforcing something once does not waive it. You may not transfer your rights under these terms; we may transfer ours to a company that takes over Behind. These terms and the Privacy Policy are the whole agreement between us about Behind, and replace anything said before.

Data we build on

City and region names come from GeoNames, and country income figures from the World Bank, both under the Creative Commons Attribution 4.0 license; we lowercase, filter and group them. Population figures come from the United Nations World Population Prospects 2024.

Contact

support@getbehind.app · [LEGAL ENTITY], [REGISTERED ADDRESS]